We Are Primal

Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.

Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.

Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.

Since launching in 2015, we’ve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.

Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT®, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.

Role:

The Content Manger is a crucial role that will enable us to drive the creative excellence of social media content and performance-driven copywriting. Specifically, this entails:

Leading a team of copywriters in creating engaging organic social media content and high-performing paid ads copy in both Thai and English.
Overseeing the execution of content across various platforms, including Facebook, Google, and TikTok Ads.
Setting the standard for social media copywriting excellence by reviewing, refining, and optimizing content to align with performance goals.
Collaborating with the Creative Director, Art Director, and Social Media teams to develop content strategies that align with client objectives.
Ensuring content meets or exceeds brand standards while maintaining a balance between creativity and data-driven performance.
Acting as the primary contact for client feedback regarding content, ensuring all deliverables align with expectations.
Supporting the ongoing training and development of the Social Copywriting team, keeping them up to date with trends, tools, and techniques in social media copywriting.
Using data-driven insights to optimize copy performance in collaboration with the performance and social teams.

Why this is important for you:

You will have a unique opportunity for growth.

First, you’ll interact with high-performing brands, which will ‘level up’ your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you’ll have the opportunity to make an immense impact.

Responsibilities:

External Responsibilities:

Lead the development of engaging social media content and high-converting ad copy.
Ensure content aligns with client goals, brand voice, and best practices.
Act as the key contact for content-related client feedback and adjustments.

Internal Responsibilities:

Mentor and develop a team of social media copywriters.
Optimize and refine content based on performance data.
Collaborate with creative, performance, and social teams to drive impactful campaigns.
Stay ahead of industry trends to keep content fresh and innovative.

Results:

High-quality, performance-driven social media and ad content that meets engagement and conversion goals.
A well-trained, high-performing team of copywriters.
Positive client feedback on content quality and effectiveness.

Requirements:

Proven experience in social media content management and copywriting.
Strong leadership experience in a creative or marketing role.
Ability to write and edit content in both Thai and English.
Deep understanding of social media platforms and performance marketing principles.

Location:

Hybrid Bangkok, Thailand

Benefits:

Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.

Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).

In addition, Primal provides competitive compensation and benefits, including:

Fun and Young Environment
Company and Team Activities.
Health Insurance
Annual Company Retreat
Social Security
Annual and Birthday leave
Skill Development and Training

Primal Core Values:

Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.

Own It: Take absolute accountability for your actions.
Get It Done: Operate with urgency and purpose.
Hungry for Growth: Pursue progress with relentless curiosity and ambition.
One Tribe: Champion unity through empathy, respect, and trust.
Lead by Doing: Set the example for others to follow.

Additional Information:

Candidates are subject to a test of their abilities.

Primal Co., Ltd

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