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Manage strategic e-payment program roadmap, program/product launch, and program marketing to gain maximum benefit from each product, including both credit and debit cards
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Monitor client and competitor market research to ensure successful execution of a marketing plan spanning product, brand, acquisition, customer, and retention, and improving performance, brand preference, and client engagement
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Develop plans and execute functional strategies for VN franchise and/or business requiring coordination and integration across units
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Manage day-to-day product marketing for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results
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Participate in development of client valued propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to the bank clients
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Oversee program life cycle including market demands, technology trends, and the competitive field as well as develop and communicate a business plan to approach the marketplace
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Define and launch new products, features, and capabilities including defining the product/feature and go-to-market strategy, and participate in technology development and market launch activities
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Engage with external partners and/or vendor relationships, engage in negotiations, manage ongoing relationships, and prepare agreements
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Deploy profitable marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on the overall industry verticals and competitors
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Assist in building new relationships in supported verticals using available tools such as industry publications, direct mail, internet presence, trade shows, calls, and strategic alliances.
