Our client is a globally recognised leader in the FMCG industry, currently seeking a Regional Trade Marketing Manager to join their team in Singapore. The successful candidate will have the chance to develop trade marketing strategies, oversee budgets, evaluate effectiveness, and collaborate with various departments.
What you'll do:
As a Regional Trade Marketing Manager, you will play a pivotal role in shaping the company's presence in the market. Your primary responsibility will be to develop effective trade marketing strategies that align with sales goals. You will also be tasked with overseeing budgets, evaluating ROI, and providing market intelligence. Additionally, you will collaborate with various departments to ensure alignment of objectives. Your role will also involve defining visibility KPIs and designing training programs for sales teams.
- Oversee and analyse Trade Marketing budgets ensuring optimal resource allocation.
- Measure the effectiveness of trade marketing activities and report on results.
- Create marketing plans and campaigns that support sales goals and channel strategies.
- Identify trade customer needs, preferences, and behaviours.
- Provide insights on optimal in-store activation opportunities.
- Define visibility KPIs – planogram / merchandising guidelines, optimal portfolio, in-market execution and freshness checks.
- Work collaboratively with other departments like sales, marketing, and product development.
- Design and deliver training programs for sales personnel and distributor.
What you bring:
The ideal candidate for the Regional Trade Marketing Manager position brings a wealth of experience in trade marketing along with strong commercial acumen. You should have exceptional ROI analytical skills and be meticulous, accurate, reliable, and independent. A detail-oriented approach is crucial for this role. With your proven track record in a similar role, you will be well-equipped to handle the responsibilities of this position.
- Bachelor's degree or above is required.
- Minimum 8 years of experience in a similar role with proven track record.
- Strong commercial acumen is essential.
- Exceptional ROI analytical skills are necessary.
- Meticulous, accurate, reliable and independent working style is preferred.
- Detail-oriented approach to tasks.
What sets this company apart:
They offer an inclusive work environment where every employee's contribution is valued. They believe in nurturing talent and provide ample opportunities for growth and development.
Apply today by clicking on the link. We look forward to receiving your application.
Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan
