We Are Primal
Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.
Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.
Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.
Since launching in 2015, we’ve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.
Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT®, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.
Role:
The Social Strategist is a crucial role that will enable us to deliver high-performing social media strategies and campaigns that exceed client expectations and drive impactful results. Specifically, this entails:
- Leading the social media and KOL (Key Opinion Leader) campaign efforts to ensure alignment with client objectives and brand consistency.
- Collaborating across Strategy, Client Service, and Ad Optimization teams to monitor performance and optimize campaigns effectively.
- Crafting performance reports and strategic decks that provide actionable insights and inspire enthusiasm.
- Mentoring junior team members and contributing to their professional development.
- Managing influencer campaigns end-to-end, including sourcing, briefing, monitoring, and reporting.
- Staying updated on digital marketing trends to identify opportunities for Primal and our clients.
This role demands a mastery level of campaign strategy, performance monitoring, client reporting, influencer marketing, strategic briefing, and team mentorship. To be successful, you must have excellent communication skills, a detail-oriented approach, and a growth mindset.
Why this is important for you:
You will have a unique opportunity for growth.
First, you’ll interact with high-performing brands, which will ‘level up’ your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you’ll have the opportunity to make an immense impact.
Responsibilities:
External:
- Participate in onboarding, quarterly, and crisis management meetings.
- Oversee social media campaigns, ensuring alignment with brand strategies.
- Collaborate with influencers to create impactful campaigns.
- Provide detailed reporting and insights to improve client marketing efforts.
Internal:
- Assign tasks related to content and design production.
- Conduct quality checks to ensure outputs align with strategy and guidelines.
- Create training materials and mentor team members.
- Actively share innovative ideas to enhance team efficiency.
Results:
- Adhere to Primal’s processes, including maintaining SENTR hygiene, following protocols, and logging accurate updates.
- High client retention rates through effective campaign management.
- Accurate and impactful social strategies that deliver client value.
- Timely completion of tasks and adherence to processes.
- Growth in client portfolios through upsell opportunities.
Requirements:
- Strong knowledge of social media platforms, trends, and analytics tools.
- Proven experience in social media strategy and campaign execution.
- Excellent organizational and time-management skills.
- Ability to write clear, strategic briefs and create compelling reports.
Location:
Hybrid Bangkok, Thailand
Benefits:
Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.
Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).
In addition, Primal provides competitive compensation and benefits, including:
- Fun and Young Environment
- Company and Team Activities.
- Health Insurance
- Annual Company Retreat
- Social Security
- Annual and Birthday leave
- Skill Development and Training
Primal Core Values:
Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.
- Own It: Take absolute accountability for your actions.
- Get It Done: Operate with urgency and purpose.
- Hungry for Growth: Pursue progress with relentless curiosity and ambition.
- One Tribe: Champion unity through empathy, respect, and trust.
- Lead by Doing: Set the example for others to follow.
Additional Information:
- Only Thai nationals will be considered.
- Candidates are subject to a test of their abilities.
