We Are Primal
Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.
Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.
Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.
Since launching in 2015, we’ve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.
Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT®, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.
Role:
The Senior Copywriter is a crucial role that will enable us to craft exceptional and compelling content, elevating both our clients' brand narratives and our internal creative standards. Specifically, this entails:
- Driving the creation of high-quality, original, and impactful copy across a variety of mediums.
- Leading copy-related projects, ensuring alignment with strategic objectives and brand guidelines.
- Mentoring and guiding junior copywriters to foster team development and uphold content excellence.
- Collaborating closely with Creative, Strategy, and Client Service teams to deliver outstanding campaigns.
This role demands a mastery level of copywriting, creative ideation, storytelling, content strategy, project management, and team leadership. To be successful, you must have exceptional attention to detail, a deep understanding of branding, and a passion for creating engaging content that resonates with audiences.
Why this is important for you:
You will have a unique opportunity for growth.
First, you’ll interact with high-performing brands, which will ‘level up’ your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you’ll have the opportunity to make an immense impact.
Responsibilities:
Main Responsibilities:
- Craft and oversee the production of persuasive, creative, and high-quality copy for diverse marketing materials.
- Lead brainstorming sessions, conceptualize campaign ideas, and bring innovative solutions to life.
- Act as the primary content consultant for key clients, offering strategic guidance and elevating their brand voice.
- Conduct in-depth research to ensure accurate and effective communication tailored to target audiences.
- Review and refine copy to meet Primal’s high standards and align with client objectives.
- Train and mentor junior team members, sharing knowledge and fostering professional growth.
Additional Responsibilities:
- Contribute to team and company-wide objectives by introducing fresh ideas and approaches.
- Ensure that all deliverables adhere to timelines and maintain Primal’s quality standards and processes.
Results:
- Deliver high-impact copy that aligns with strategic objectives and surpasses client expectations.
- Maintain quality standards by consistently delivering polished content with minimal revisions.
- Achieve efficiency by managing deadlines effectively and upholding Primal’s processes and protocols.
- Demonstrate leadership by contributing to team improvement and knowledge sharing initiatives.
Requirements:
- Proven expertise in copywriting across multiple formats, including digital, print, and advertising.
- Strong research and storytelling skills, with the ability to create content that engages diverse audiences.
- Exceptional project management skills, with the ability to juggle multiple deadlines seamlessly.
- Experience mentoring and leading junior team members to foster a collaborative environment.
Location:
Hybrid Bangkok, Thailand
Benefits:
Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.
Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).
In addition, Primal provides competitive compensation and benefits, including:
- Fun and Young Environment
- Company and Team Activities.
- Health Insurance
- Annual Company Retreat
- Social Security
- Annual and Birthday leave
- Skill Development and Training
Primal Core Values:
Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.
- Own It: Take absolute accountability for your actions.
- Get It Done: Operate with urgency and purpose.
- Hungry for Growth: Pursue progress with relentless curiosity and ambition.
- One Tribe: Champion unity through empathy, respect, and trust.
- Lead by Doing: Set the example for others to follow.
Additional Information:
- Only Thai nationals will be considered.
- Candidates are subject to a test of their abilities.
