Site Name: Thailand - Bangkok
Posted Date: Mar 27 2025
Are you looking for an opportunity to manage the integration of pharmaceutical brands and execute the marketing campaign to optimize the customer experience? If so, this is the role for you.
As Product Brand Management Pharmaceutical Professional, you will be responsible for aligning customer segments and leverage service to deliver an exceptional customer experience plan. You will also manage the resource allocation within the brands based on customer insight and leading execution across the brand teams.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Develop short and long term directions and plan for portfolio of assigned products based on market intelligence, competitor activities and market information
Formulate and evaluate marketing strategies aligned with a sales plan to achieve sales target within budget
Collaborate with medical team to develop Annual Brand Plan
Adopt global marketing activity/communication and develop local marketing activity base on local situations and problems
Adopt / Develop marketing activities and communication through digital channel and others to draw healthcare professional and hospital pharmacists’ product awareness
Build up key customers database and speakers pool to endorse product benefits demand forecast system
Monitor demand levels to achieve standard forecast accuracy in and in line with objectives
Conduct internal product/disease knowledge training for sales teams and external product presentation
Ensure all activities are complied with FDA, industry Code of Conduct (PReMA) and company standards (SOP)
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor’s Degree in Pharmacy or Sciences (MBA is a plus)
At least 3-5 years' experience in marketing for the pharma industry
Strategic thinking, marketing minded, self-driven, business acumen and good presentation skills
Knowledgeable about digital channel / related IT system and equipment
Good command of English and PC skills
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Experience in marketing for Cardio medicine
Knowledge of marketing ways of working and code of promotion
Excellence in execution of prioritization, communication, stakeholder management and problem solving
Exceptional communication and organizational skills
Why GSK?
Our values and expectations are at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
Continuously looking for opportunities to learn, build skills and share learning.
Sustaining energy and well-being.
Building strong relationships and collaboration, honest and open conversations.
Budgeting and cost-consciousness.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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