Keywords: Marketing, Campaigns, Data-driven, Cross-functional collaboration
Our client is seeking an experienced Outbound Marketing Manager to lead all outbound marketing campaigns, including email and push notification strategies. This role offers the opportunity to craft compelling campaigns that resonate with a diverse customer base in Singapore. You'll collaborate with cross-functional teams to optimize outreach strategies, analyze performance metrics, and implement data-driven solutions. Your expertise will be crucial in evolving their marketing approach and staying ahead of industry trends.
- Lead outbound marketing campaigns
- Craft compelling campaigns for a diverse customer base
- Collaborate with cross-functional teams
What you'll do:
As an Outbound Marketing Manager, your day will start by reviewing campaign performance data and identifying areas for optimization. You'll work closely with creative teams to refine messaging and tech teams to implement new features. Throughout the day, you'll participate in strategy meetings, analyze market trends, and brainstorm innovative approaches to engage customers.
- Stay updated on key trends and best practices in email and outbound marketing
- Audit and analyze Outbound performance, identify issues, find root-causes, and experiment with solutions to improve performance at scale
- Communicate Outbound performance and initiative status to stakeholders in weekly business reviews
- Redefine and evolve key Outbound performance metrics, identifying changes and problems as they arise
- Lead problem-solving efforts for complex outbound channel opportunities
- Drive technological innovation in marketing infrastructure, collaborating closely with engineering teams
- Lead initiatives to integrate cutting-edge tools and platforms that enhance the efficiency of outbound marketing campaigns
- Serve as a liaison between internal teams and external partners
What you bring:
The ideal candidate for the Outbound Marketing Manager position brings a wealth of professional marketing experience. Your ability to use data and metrics to drive improvements will be essential in this role. You have a proven track record of building and optimizing multiple simultaneous marketing campaigns. Your experience managing or working within cross-functional marketing and creative teams will be highly valued.
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Proficiency in Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
What sets this company apart:
The team you'll join is passionate about creating meaningful connections with customers through targeted outbound marketing. The inclusive culture empowers employees to deliver the best results for their customers.
What's next:
Ready to take your marketing career to the next level? Apply today!
Apply Today by clicking on the link provided.
Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.:R22104739 Siti Aishah Binte Jamall Abd Nassir
